- EAN13
- 9782296224643
- Éditeur
- Éditions L'Harmattan
- Date de publication
- 05/2009
- Collection
- Entreprises et Management
- Langue
- français
- Fiches UNIMARC
- S'identifier
Strategy and technology
Towards technology based sustainable competitive advantage
Victoire de Margerie
Éditions L'Harmattan
Entreprises et Management
Autre version disponible
-
Papier - L'Harmattan 29,00
Companies often try to free themselves from technology - which is thought to
be expensive to develop and difficult to control. They prefer to favour
acquisitions which are supposed to provide proven technology which extra cost
is compensated by "synergies" - seen without risk, as a "mechanical" outcome
of the merger. However, technology can prove to be a loyal ally and be
combined with all types of profitable growth strategies, whether external or
organic.
be expensive to develop and difficult to control. They prefer to favour
acquisitions which are supposed to provide proven technology which extra cost
is compensated by "synergies" - seen without risk, as a "mechanical" outcome
of the merger. However, technology can prove to be a loyal ally and be
combined with all types of profitable growth strategies, whether external or
organic.
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